GEO: method & monitoring (Yousign)
Read details- Choose priority prompts/intents and validate the SEO baseline
- Track citations / rank / gap vs competitors
Results: #1 visibility • +92% sources • business impact
Pierre Gincheleau
Lead Search & Growth • ROI & Pipeline • International
I lead ROI-driven Search strategies from strategy to execution, with team management and SEO/SEA scaling.
10+ years XP Structuring & Scale Leadership Innovation & AI
Selected work
Impact-focused case studies: clear strategy, fast execution, measurable outcomes.
Google Ads: value-based leadgen (Yousign)
- Refocus optimization on “value” signals
- Simplify the structure to accelerate algorithm learning
Results: +50% ROI • €M Search/year • multi-markets
Dust: creation of AI agents SEO & SEA (Yousign)
- Production agents: content, QA, ideas, metas, internal linking, scripting/ads
- Standards & templates to produce fast and consistently
Results: lower costs • higher quality • faster execution
E-commerce: SEO growth → revenue (Bricozor)
- Lead end-to-end SEO strategy (roadmap, prioritization, KPIs)
- Content strategy (blog, buying guides, video): 200+ articles, 80+ guides, 190+ videos
Results: +170% traffic • +230% revenue • +260% Top 10
Field recognition
Selected LinkedIn excerpts from peers, managers, and partners.
"Pierre combines two key strengths: deep digital expertise and strategic vision."
"Pierre was the cornerstone of Yousign’s SEO content strategy."
"Initiatives that increased organic traffic by more than 200%."
"Everything becomes simpler thanks to Pierre."
"Pierre combines two key strengths: deep digital expertise and strategic vision."
"Pierre was the cornerstone of Yousign’s SEO content strategy."
"Initiatives that increased organic traffic by more than 200%."
"Everything becomes simpler thanks to Pierre."
Experience
10+ years leading Search & Growth, from strategic framing to hands-on execution.
Lead Search Marketing - Yousign
Caen / Paris / Remote
Feb 2022 - Present
Impact
- +50% ROI via value-based strategies.
- Multi-million € Search budgets per year across 5 markets.
- GEO / LLM SEO: strategy, monitoring and optimization framework.
Scope
- 3-person SEO/SEA team and scaling.
- Multilingual, multi-format content strategy.
- Audits and technical SEO leadership.
Responsable Acquisition, CRO & Content - Bricozor
Caen
Jun 2015 - Feb 2022
Impact
- SEA: +330% conversions at equivalent ROAS.
- SEO: +170% traffic, +230% revenue, +260% keywords in Top 10.
- Content strategy: 200+ articles, 80+ guides, 190+ videos.
Scope
- Multi-million € acquisition budget per year.
- Built and led the Acquisition team (3 people) + steering committee.
- CRO projects and conversion-focused redesigns.
What guides my decisions
Simple principles to decide, execute, and scale.
Technology must simplify, never add complexity.
Skills
Operational capabilities used to design, scale, and harden acquisition systems.
Acquisition
- SEO
- SEA
- GSO / AEO
- Growth
- CRO
Steering
- KPI/OKR
- Reporting
- Forecast
- Attribution
- Experimentation
AI & Agents
- AI Agents
- Orchestration
- Prompt engineering
- Workflows
- Evaluation / QA
Leadership
- Management
- Process
- Roadmap
- Playbooks
Languages
- French (native)
- English (professional)
Education, certifications and diploma
Theoretical and practical grounding to structure, scale, and decide.
Generative Search & SEO
AEO / GEO / LLM SEO Training
Google SEO Leaks
Advanced SEO Training
Growth Strategy
Reforge
Management
Espace Gabriel / Institut Supérieur Européen
Also: SEO High Level, Moteurs+SEO Masterclass, Data SEO Labs
Talks & speaking
Field experience sharing, concrete feedback, and clear viewpoints.
Google Ads: Machine vs Human - who will win?
QueDuWeb
Google Attribution (data-driven): experience feedback & Google Ads automation
Google Attribution Now (Google event)
Google Ads & e-commerce: how to benefit and what’s next?
Web2Day - panel
Also: talks at SEO Campus, QueDuWeb, Poitiers Web Nerdz (PWN)
Courses & knowledge transfer
Turning complex topics into clear, directly actionable methods.
IAE Caen - SEA Instructor
SEA / Google Ads (Master's in Marketing).
University of Poitiers - SEM Instructor
SEM (Master's in Web Publishing).
Personal
Personal experiments to test, automate, and harden new workflows.
Home Assistant: I'm building a smart home (automations, security, alerts, dashboards).
Home Lab (in progress): I'm setting up a self-hosted infra (containers, n8n, monitoring, backups).