#1 on ChatGPT, ahead of the historical leader
Read detailsYoutrust - LLM visibility
- Advanced GEO strategy: content, technical, off-site, fan-out...
- Monitor citations, rankings, and competitor gaps
Pierre Gincheleau
Head of Search & Growth • ROI & Pipeline • International
I lead ROI-driven Search strategies from strategy to execution, with team management and SEO/GEO/SEA scaling.
10+ years XP Structuring & Scale Leadership Innovation & AI
Measurable impact on growth
Measurable results across real scopes, with clear business stakes.
0% visibility loss while migrating
Yousign → Youtrust: +715% SEO growth
- Full re-indexing in 10 days, Top 10 rankings maintained
- AI citations higher than the legacy domain right after the switch
+230% e-commerce revenue via SEO
Bricozor - end-to-end SEO strategy
- Lead global SEO execution (technical, content, internal linking)
- Revenue-oriented editorial strategy (buying guides, categories)
3x SEO production with lower costs
Youtrust (formerly Yousign) - multiple AI agents built in-house
- AI agents for SEO / SEA / LLM (content, QA, ideas, metas, linking, scripting)
- Standards and templates to produce fast and consistently
+50% ROI on €M annual budgets
Youtrust (formerly Yousign) - value-based bidding in leadgen
- Shift from a volume logic to a value logic
- Simplify structures to speed up algorithm learning
Field recognition
Selected LinkedIn excerpts from peers, managers, and partners.
"Pierre combines two key strengths: deep digital expertise and strategic vision."
"Pierre was the cornerstone of Yousign’s SEO content strategy."
"Initiatives that increased organic traffic by more than 200%."
"Everything becomes simpler thanks to Pierre."
"Pierre combines two key strengths: deep digital expertise and strategic vision."
"Pierre was the cornerstone of Yousign’s SEO content strategy."
"Initiatives that increased organic traffic by more than 200%."
"Everything becomes simpler thanks to Pierre."
Experience
10+ years leading Search & Growth, from strategic framing to hands-on execution.
Lead Search Marketing - Youtrust (formerly Yousign)
Caen / Paris / Remote
Feb 2022 - Present
Impact
- +50% ROI via value-based strategies.
- Multi-million € Search budgets per year across 5 markets.
- GEO / LLM SEO: strategy, monitoring and optimization framework.
Scope
- 3-person SEO/SEA team and scaling.
- Multilingual, multi-format content strategy.
- Audits and technical SEO leadership.
Head of Acquisition, CRO & Content - Bricozor
Caen
Jun 2015 - Feb 2022
Impact
- SEA: +330% conversions at equivalent ROAS.
- SEO: +170% traffic, +230% revenue, +260% keywords in Top 10.
- Content strategy: 200+ articles, 80+ guides, 190+ videos.
Scope
- Multi-million € acquisition budget per year.
- Built and led the Acquisition team (3 people) + steering committee.
- CRO projects and conversion-focused redesigns.
What guides my decisions
Simple principles to decide, execute, and scale.
Technology must simplify, never add complexity.
Skills
Operational capabilities used to design, scale, and harden acquisition systems.
Acquisition
- SEO
- SEA
- GSO / AEO
- Growth
- CRO
Steering
- KPI/OKR
- Reporting
- Forecast
- Attribution
- Experimentation
AI & Agents
- AI Agents
- Orchestration
- Prompt engineering
- Workflows
- Evaluation / QA
Leadership
- Management
- Process
- Roadmap
- Playbooks
Languages
- French (native)
- English (professional)
Education, certifications and diploma
Theoretical and practical grounding to structure, scale, and decide.
Generative Search & SEO
AEO / GEO / LLM SEO Training
Google SEO Leaks
Advanced SEO Training
Growth Strategy
Reforge
Management
Espace Gabriel / Institut Supérieur Européen
Also: SEO High Level, Moteurs+SEO Masterclass, Data SEO Labs
Talks & speaking
Field experience sharing, concrete feedback, and clear viewpoints.
GEO: field feedback and real cases - where do we really stand?
Abondance - Panel
Google Ads: Machine vs Human - who will win?
QueDuWeb
Google Attribution (data-driven): experience feedback & Google Ads automation
Google Attribution Now (Google event)
Google Ads & e-commerce: how to benefit and what’s next?
Web2Day - panel
Also: talks at SEO Campus, QueDuWeb, Poitiers Web Nerdz (PWN)
Courses & knowledge transfer
Turning complex topics into clear, directly actionable methods.
IAE Caen - SEA Instructor
SEA / Google Ads (Master's in Marketing).
University of Poitiers - SEM Instructor
SEM (Master's in Web Publishing).
Personal playground
A space to learn, push automation further, and have fun - in real conditions, at home.
Home Assistant
I build and iterate a smart home: automations, security, alerts, and dashboards.
- This is my main experimentation ground.
Home Assistant Home automation blog
Field notes and actionable guides around automation.
- Goal: share concrete, directly applicable learnings.
Home automation blog Home Lab (evolving)
Self-hosted infrastructure to test freely: containers, n8n, monitoring, backups.
- A sandbox to understand, break, and rebuild.
Home Lab (evolving)